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Case Study For Massey Energy Safety Award Program

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In the mining industry, the average cost of a Loss Time Accident (LTA) is approximately $50,000. To raise awareness of good safety practices on and off the job, Massey developed an incentive program that would motivate their predominately male work force of coal miners, supervisors, and mine safety directors to improve individual, team, and mine safety performance.

ObjectiveIncrease employees’ awareness of safety conscious habits at work and homeImprove company’s safety performance and Loss Time Accident ratioReduce workforce absenteeism Background
Massey Energy operates 19 mining complexes in southern West Virginia, eastern Kentucky, and southern Virginia. Massey is the largest producer of Central Appalachian coal, selling 41 million tons of coal in 2003. In the mining industry, the average cost of a Loss Time Accident (LTA) is approximately $50,000.
Program The company develop an incentive program that would motivate their predominately male work force of coal miners, supervisors, a…