What Is The Right Product Mix For Incentive Programs?

We're often asked what items should go into an incentive program or employee engagement program. The short answer is variety. As a program manager you must take your own preferences out of the decision process and focus instead on what will be most meaningful to the participants.

I found a great list in the article This is Personal - Engaging on a Personal Level. Maritz Motivation has researched this very topic and come up with seven "points redemption segments," all of whom are more or less motivated by specific redemption segments.
  1. Friendly Adventurers, who make up 11 percent of participants, are most likely to use their rewards points on an adventure or something exciting. They also are motivated to spend on gifts for family and friends, as well as things they can show to their family and friends.
  2. Gracious Givers, who make up 12 percent of participants, are most likely to spend their points on family and friends. They also are more likely than other segments to give their earnings to a co-worker or team member.
  3. Life Soothers, 13 percent of participants, choose to spend their points on something to help them relax or make life easier.
  4. Upfront Planners, also 13 percent of participants, generally pick out a reward up front so they can picture what they're trying to earn.
  5. Frivolous Choosers, another 13 percent of participants, make a wide range of choices across product types. They also are motivated by a wide range of brands and model choices within a product type and are most likely to splurge on something frivolous they would feel guilty spending money on otherwise. They are particularly motivated by easy use of their points, asking for a prompt that allows them to have a one-click/stop no-hassle purchase.
  6. Deal Finders, 16 percent of participants, check out the deals and the sales, looking to get the most mileage out of their earnings.
  7. Super Savers, the largest group of participants at 22 percent, tend to save their earnings for a specific item or experience. They also are more likely to save for a spur-of-the-moment splurge or need.

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