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Showing posts from February, 2011

Stanislaus County Safety Council

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Greg Greunke, with Mary O'Brien, presented Gamification Drives Engagement to the Stanislaus County Safety Council. The group was awesome, thank you SCSC members.

One of the key questions which came up from several members was how to create an effective safety program for participants who don't have access to the internet.

Research suggests that surpsingly everyone has access to the internet through either a friend, neighbor or smart phone. The Hispanic market is one of the fastest growing demographics for internet usage, especially in the amongs hispanic teens.

Most importantly, gamification for a safety program does not need to happen online. The same game mechanics can be used to create greater engagement in an offline. It is a more manual process but will work just as well. A good example of this is the Home Depot Football Game.