Showing posts from August, 2012

Can you make stairs fun?

Volkswagon created a website called to show that creating something fun is the easiest way to change behavior. 
To test this theory they turned a staircase into a piano to see if they could encourage people to use the staircase over the escalator.

Was it effective? 66% more people than normal chose the stairs over the escalator. 
While gamification is currently gaining traction with websites and SaaS platforms, offline gamification, which rewards people for behaviors that are accomplished in the real world, will provide a far greater utility for our society.

Who is gamification going to motivate?

When designing a gamification solution you'll give a great deal of thought to all the fun game mechanics, how it will increase social activity and the wealth of behavior data you'll gain by injecting your program directly into your CMS (Content Management Systems), CRM (Customer Relationship Management), ERP (Enterprise Resource Planning) or LMS (Learning Management Systems). At some point you need to stop and ask yourself, "How will the people in my organization respond to gamification?"

Let's start by removing two obstacles, population and implementation.
Today's work environment is more diverse then it ever has been before. Men and women and everyone from baby boomers to millennials work side by side. Of course they don't have to work literally side by side because technology has allowed us to work from home, in the car and around the world. Gamification is oblivious to age, sex or stereotypes because human behavior is consistent. We are all motivated by…

Training Game Changer

The Incentive Research Foundation said that Fast HR will be one of the most important trends in 2012. Gamification is ideal for technology solutions and can quickly adjust to optimize employee training, engagement and loyalty.

In June, HR Magazine, the official publication the flagship publication of the Society for Human Resource Management, asked me to write an article on gamification and online incentive programs. Recognition and career development are two of the most important drivers of employee satisfaction. The awards supplement in their September 2012 issue was the perfect opportunity to cover gamification and how it relates to training and feedback.

After writing an introduction to gamification I felt it was time to get in the trenches and interview two of the gamification powerhouses, Badgeville and Bunchball.

Kevin Akeroyd, Senior Vice President of Field Operations at Badgeville, shared his experience with the Deloitte Leadership Academy and the top three areas they focuss…

Big Change Happens

My parents owned apartments and during summer vacation I was given the choicest jobs; ripping out carpet, replacing toilets and lots, and lots, of painting. Two months before heading back to college my father took me to meet one of the new tenants. After making introductions and collecting rent she told us all about her job. She was a stripper. As a teen about to go to college you can imagine how much I wanted to learn about her business.

Hold your snickers if you jumped to the obvious conclusion. The less popular definition of a stripper is someone who works with a printer to arrange film negatives to create press plates. A specialized skill that is both laborious and artistic. I wanted to be a graphic designer and I was fascinated by anything related to printing.

Later that year an Apple computer found its way to our university library and the rest is history. I would never hire a stripper to do what QuarkXpress or PageMaker did on my laptop (Sorry, I couldn't resist the pun).

Watch the Gamify Your Training Webinar

The Gamify Your Training webinar for the Training Network was a big success. Attendees from around the world and a vigorous chat room during the entire presentation.

This presentation covered an introduction to gamification and an exploration of why game design and game mechanics influence our behavior.

The goal was to show how behavior, game design and game mechanics are all linked and how these are used to increase employee engagement and feedback - two of the most powerful paths towards learning.

Presentation Score384 people attended the webinar.379 people joined the Gamify Your Training Group582 views for the recording
Webinar Recording View a recording of the webinar complete with live commenting from attendees.

Watch Webinar Now
Visit the Gamify Your Training Group.

The Training Network is part of Training Magazine.

The top 11 employee recognition programs

86% of companies have a recognition program in place Below is a list of the top recognition programs used by corporations to develop more engaged employees.
Length of Service 90%Above-and-beyond performance 79%Peer-to-peer 43%Retirement 42%Sales performance 40%Programs to motivate specific behaviors 34%Employee of the year, month, etc. 29%Suggestions/ideas 27%Major family event (e.g. birth, wedding, etc.) 25%Safety performance 22%Attendance 12%  Source: WorldatWork Trends in Employee Recognition 2011

Greater Sales through Gamification Webcast from Bunchball and Bluewolf

Bunchball and Bluewolf are hosting a webcast Tuesday, August 7th, on how to improve sales performance with gamification. The webcast will cover:
How collaborative sales teams drive more revenueHow gamification recognizes individuals and rewards teamwork - rather than focusing on only a few top achieversInnovative Change Management strategiesHow Bluewolf turned employees into brand ambassadors while growing inbound Marketing efforts The speakers are Brian Weimer, Sales Director at Bunchball, and Natasha Oxenburgh, Social Programs Manager at Bluewolf.

Register or learn more about this webcast

Badgeville's Engage 2012 Summit

Badgeville's first world's summit dedicated to Behavior Management will be held August 8th and 9th in San Francisco.

A full roster of speakers, panels and workshops focussed on how to apply game mechanics, reputation mechanics, and social mechanics to your organization.
Keynote speakers include Tim Chang of Mayfield Fund, Sarah Rotman of Forrester Research and Ray Wang of Constellation Research.
Learn more at
I've already received my ticket. See you there!

The Gamification of Education Infographic

I found a fun infographic in preparation for my webinar tomorrow Gamify Your Training: Use Gamification to Increase Employee Engagement and Improve Feedback.

At the bottom you'll find a short history of gamified learning.

The yellow (ish) section has neatly organized game mechanics into three categories, Progression, Investment and Cascading Information Theory. In my webinar we'll talk about why people are compelled to categorize information.

Created by Knewton and Column Five Media