What is Gamification?
Companies leverage game design and game mechanics to educate, motivate and engage people.
The ancient mechanics of game play are powerful motivators hard wired into our brains and our culture. The oldest proof of this are dice, actually made of bone, excavated as part of a 5000-year-old backgammon set in south-eastern Iran. Today you don't need to look any further then casinos and professional sports to see how much value we place on the business of games.
"Gamification is the application of game mechanics and game-thinking in non-game environments to influence desired behavior."
A game is structured playing. They can be fun or serious but they always include rules, challenges and interaction. Humans are predisposed to play games so it’s not surprising that elements of gamification are found in marketing, teaching and design, however, we know it’s gamification if it includes these five elements:
- It provides feedback.
- It encourages discovery.
- It shows a path to mastery.
- It collects data.
- It uses game design and game mechanics.